The client was opening a very unique gym full of the R.O.M and Reflex machines. He wanted something upscale, modern, and a feel of a downtown club. The environmental graphics were based on the existing forms of the logo. Above images; (top left) the entrance to the juice bar using vinyl applied graphics, (top right) the entrance hanging signs – they were double sided painted aluminum, (top right) the second entrance where the logo was cut out of the wall, (bottom left) view outside and the vinyl adhered icons wrapping around the building. (bottom right) the wall of type facing the R.O.M. machines were words of encouragement during the strenous 4 minute workout, this was done like a custom wallpaper.